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OT: Article Titled Schools No One Wants to Go to Anymore

Bobson

All State
Gold Member
Nov 5, 2001
2,011
70
48
Can someone who understands this better than me set weigh in on why this sponsored article is titled this way on boston.com:

21 Colleges that Nobody Wants to Go to Anymore

with the following link:


http://colleges.startclass.com/stor...ain&utm_campaign=ao.cm.ob.dt.5256&utm_term=dt

It lists BC as the number one school and shows a picture of Bapst Art Library on its cover. The actual article is entitled
Colleges with the Biggest Decrease in Applications and was posted on Startclass.com on August 4th.

I believe that BC was one of the most applied to schools in the country for its size in recent years was it not? What is the counter to blast this kind of pulp fiction title?

I know some can make research say anything they want, but this feels damaging to the school and the title choice smacks of intentional manipulation towards incorrect conclusions that can be drawn by the casual reader.

Does boston.com have some responsibility to prevent mis-statements in promoting sponsored articles that create an inaccurate, harmful perception?
 
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